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Apr 19, 2024
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2017-18 University Catalog [ARCHIVED CATALOG]
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BUS 525 - Marketing Management (F) Lecture Hours: 3 Lab Hours: 0 Credit Hours: 3
Topics include concepts related to the marketing management function of segmentation, brand equity, customer value analysis, integrated marketing, internal marketing and various organizational roles in moving a firms’ products or services to end-users profitability and with value to the customers.
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