|
|
Apr 19, 2024
|
|
2018-19 University Catalog [ARCHIVED CATALOG]
|
BUS 319 - Integrated Marketing Communication (F,S) Lecture Hours: 3 Lab Hours: 0 Credit Hours: 3
Develop an integrated cross-media strategy and creative message to reach the target audience and deliver the brand promise through an IMC campaign. Special emphasis on paid, owned and earned digital media and social media platforms and analytics.
Prerequisite: BUS 223 or BUS 337
|
|
|