2020-21 University Catalog 
    
    Mar 28, 2024  
2020-21 University Catalog [ARCHIVED CATALOG]

BUS 223 - Marketing I


Lecture Hours: 3
Lab Hours: 0
Credit Hours: 3

Principles that drive the integration of the marketing mix (product, price, place, promotion) to meet the needs and wants of consumer and business markets. Function of market research and the study of market opportunities to grow and sustain organizations.