Oct 18, 2018  
2018-19 University Catalog 
    
2018-19 University Catalog

Business, Marketing Option, BS


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The marketing option provides students with a broad business education and includes a strong emphasis in modern marketing concepts and practices. This degree option focuses on data-driven analytical skills sought by employers including social media and digital marketing. Students learn to analyze an organization's activities to develop and implement a marketing strategy. Marketing graduates enjoy careers in advertising, marketing research, social media marketing, distribution, and sales.

Curriculum


Required courses and recommended terms during which they should be taken:

Freshman Year


Fall


Total: 17 Credit Hours

Winter


Total: 16 Credit Hours

Total: 15 Credit Hours

Sophomore Year


Fall


Total: 14 Credit Hours

Total: 16 Credit Hours

Total: 14 Credit Hours

Junior Year


Fall


Total: 16 Credit Hours

Winter


Total: 16 Credit Hours

Spring


Total: 15 Credit Hours

Senior Year


Total: 15 Credit Hours

Winter


Total: 16 Credit Hours

Spring


Total: 12 Credit Hours

Total for a B.S. in Business, Marketing Option: 182 Credit Hours


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