2018-19 University Catalog

Apr 19, 2024

2018-19 University Catalog [ARCHIVED CATALOG]

Business, Marketing Option, BS

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The marketing option provides students with a broad business education and includes a strong emphasis in modern marketing concepts and practices. This degree option focuses on data-driven analytical skills sought by employers including social media and digital marketing. Students learn to analyze an organization’s activities to develop and implement a marketing strategy. Marketing graduates enjoy careers in advertising, marketing research, social media marketing, distribution, and sales.

Curriculum

Required courses and recommended terms during which they should be taken:

Freshman Year

Fall

BUS 215 - Principles of Management Credit Hours: 3
MATH 111 - College Algebra Credit Hours: 4
PSY 201 - Psychology Credit Hours: 3
WRI 121 - English Composition Credit Hours: 3
Laboratory Science Elective Credit Hours: 4

Total: 17 Credit Hours

Winter

BUS 223 - Marketing I Credit Hours: 3
ECO 201 - Principles of Microeconomics Credit Hours: 3
MIS 102 - Spreadsheet Lab Credit Hours: 1
SPE 111 - Public Speaking Credit Hours: 3
WRI 122 - Argumentative Writing Credit Hours: 3
Elective Credit Hours: 3

Total: 16 Credit Hours

Spring

ECO 202 - Principles of Macroeconomics Credit Hours: 3
MIS 206 - Introduction to Management Information Systems Credit Hours: 3
SPE 321 - Small Group and Team Communication Credit Hours: 3
WRI 227 - Technical Report Writing Credit Hours: 3
Humanities Elective Credit Hours: 3

Total: 15 Credit Hours

Sophomore Year

Fall

ACC 201 - Principles of Accounting I Credit Hours: 4
MATH 361 - Statistical Methods I Credit Hours: 4
MIS 113 - Introduction to Database Systems Credit Hours: 3
or
MIS 275 - Introduction to Relational Databases Credit Hours: 3
Humanities Elective Credit Hours: 3

Total: 14 Credit Hours

Winter

BUS 256 - Graphic Design for Business Credit Hours: 3
BUS 318 - Marketing II Credit Hours: 3
BUS 349 - Human Resource Management I Credit Hours: 3
MATH 371 - Finite Mathematics and Calculus I Credit Hours: 4
PHIL 331 - Ethics in the Professions Credit Hours: 3
or
PHIL 342 - Business Ethics Credit Hours: 3

Total: 16 Credit Hours

Spring

ACC 203 - Principles of Managerial Accounting Credit Hours: 4
BUS 456 - Business Research Methods Credit Hours: 3
MIS 225 - Digital Marketing Credit Hours: 4
MIS 375 - Decision Support Systems Credit Hours: 3

Total: 14 Credit Hours

Junior Year

Fall

BUS 319 - Integrated Marketing Communication Credit Hours: 3
BUS 467 - Service Management Credit Hours: 3
GIS 207 - Seminar Credit Hours: (Hours to be arranged each term.)
MGT 321 - Operations Management I Credit Hours: 3
Elective Credit Hours: 3
Program Elective Credit Hours: 3

Total: 16 Credit Hours

Winter

ACC 325 - Finance Credit Hours: 4
BUS 226 - Business Law Credit Hours: 3
BUS 307 - Seminar Credit Hours: (Hours to be arranged each term.)
Communication Elective Credit Hours: 3
Program Elective Credit Hours: 3

Total: 16 Credit Hours

Spring

BUS 390 - Applied Management Internship Credit Hours: 3
or
BUS Elective Credit Hours: 3
BUS 435 - Marketing III Credit Hours: 3
BUS 473 - Marketing Plan Development Credit Hours: 3
MGT 335 - Project Management Credit Hours: 3
Elective Credit Hours: 3

Total: 15 Credit Hours

Senior Year

Fall

BUS 308 - Principles of International Business Credit Hours: 3
BUS 414 - Marketing Research Credit Hours: 3
or
BUS 457 - Business Research Methods II Credit Hours: 3
BUS 441 - Leadership I Credit Hours: 3
BUS 495 - Senior Project Proposal Credit Hours: 3
PSY 347 - Organizational Behavior Credit Hours: 3

Total: 15 Credit Hours

Winter

ANTH 452 - Globalization Credit Hours: 3
BUS 356 - Business Presentations Credit Hours: 4
BUS 496 - Senior Project Credit Hours: 3
Elective Credit Hours: 3
Program Elective Credit Hours: 3

Total: 16 Credit Hours

Spring

BUS 478 - Strategic Management Credit Hours: 3
BUS 497 - Senior Project Credit Hours: 3
Program Elective Credit Hours: 3
Program Elective Credit Hours: 3

Total: 12 Credit Hours

Program Electives

ACC 205 - Computerized Accounting Credit Hours: 3
ART 215 - Design Arts and Aesthetics Credit Hours: 3
ART 226 - Digital Photography Credit Hours: 3
ART 315 - Design Thinking Credit Hours: 3
BUS 107 - Seminar Credit Hours: (Hours to be arranged each term.)
BUS 314 - Entrepreneurship I Credit Hours: 3
BUS 326 - Sales and Sales Management Credit Hours: 3
BUS 335 - Entrepreneurship II Credit Hours: 3
BUS 347 - Geography of Travel and Tourism Credit Hours: 3
BUS 390 - Applied Management Internship Credit Hours: 3
BUS 399 - Marketing Special Topics Credit Hours: 3
BUS 434 - Global Marketing Credit Hours: 3
BUS 447 - Controversial Issues in Management Credit Hours: 3
COM 237 - Introduction to Visual Communication Credit Hours: 3
COM 248 - Digital Media Production Credit Hours: 3
COM 256 - Public Relations Credit Hours: 3
COM 347 - Negotiation and Conflict Resolution Credit Hours: 3
GIS 134 - Geographic Information Systems Credit Hours: 3
MGT 461 - Lean/Six Sigma Management I Credit Hours: 3
MGT 462 - Lean/Six Sigma Management II Credit Hours: 3
MGT 463 - Lean/Six Sigma Management III Credit Hours: 3
MIS 118 - Introduction to Programming in C# Credit Hours: 4
MIS 334 - Business Analytics Credit Hours: 4
MIS 341 - Relational Database Design I Credit Hours: 4
MIS 344 - Business Intelligence Credit Hours: 3
MIS 446 - Data Mining Credit Hours: 3
WRI 350 - Documentation Development Credit Hours: 3

Academic Catalog

Business, Marketing Option, BS

Curriculum

Freshman Year

Fall

Total: 17 Credit Hours

Winter

Total: 16 Credit Hours

Spring

Total: 15 Credit Hours

Sophomore Year

Fall

Total: 14 Credit Hours

Winter

Total: 16 Credit Hours

Spring

Total: 14 Credit Hours

Junior Year

Fall

Total: 16 Credit Hours

Winter

Total: 16 Credit Hours

Spring

Total: 15 Credit Hours

Senior Year

Fall

Total: 15 Credit Hours

Winter

Total: 16 Credit Hours

Spring

Total: 12 Credit Hours

Program Electives

Total for a B.S. in Business, Marketing Option: 182 Credit Hours