2019-20 University Catalog 
    
    Mar 29, 2024  
2019-20 University Catalog [ARCHIVED CATALOG]

Business, Marketing Option, BS


The marketing option provides students with a broad business education and includes a strong emphasis in modern marketing concepts and practices. This degree option focuses on data-driven analytical skills sought by employers including social media and digital marketing. Students learn to analyze an organization’s activities to develop and implement a marketing strategy. Marketing graduates enjoy careers in advertising, marketing research, social media marketing, distribution, and sales.

Curriculum


Required courses and recommended terms during which they should be taken:

Freshman Year


Fall


Total: 17 Credit Hours

Winter


Total: 16 Credit Hours

Spring


Total: 15 Credit Hours

Sophomore Year


Fall


Total: 14 Credit Hours

Total: 16 Credit Hours

Total: 14 Credit Hours

Junior Year


Fall


Total: 16 Credit Hours

Winter


Total: 16 Credit Hours

Spring


Total: 15 Credit Hours

Senior Year


Total: 15 Credit Hours

Winter


Total: 16 Credit Hours

Spring


Total: 12 Credit Hours

Total for a B.S. in Business, Marketing Option: 182 Credit Hours