BUS 314 - Entrepreneurship I

(F)
Lecture Hours: 3
Lab Hours: 0
Credit Hours: 3

Start-up concepts and models. Identification and assessment of the critical factors that lead to a successful start-up. Focus on small business idea generation and the analysis of market opportunities in B2C and B2B markets. Conduct a market and financial feasibility study.

Prerequisites: BUS 215, or BUS 304, or BUS 317; ACC 203 and BUS 223 or instructor consent.