2017-18 University Catalog 
    
    Sep 29, 2022  
2017-18 University Catalog [ARCHIVED CATALOG]

BUS 318 - Marketing II


(W)
Lecture Hours: 3
Lab Hours: 0
Credit Hours: 3

Advanced study of markets with a focus on the motivational and behavioral characteristics of consumers. Study and apply analytics, technology and data-driven decision making in the formation of a customer centered marketing and marketing communication strategy.

Prerequisites: BUS 223  and PSY 201