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Apr 20, 2024
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2017-18 University Catalog [ARCHIVED CATALOG]
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BUS 318 - Marketing II (W) Lecture Hours: 3 Lab Hours: 0 Credit Hours: 3
Advanced study of markets with a focus on the motivational and behavioral characteristics of consumers. Study and apply analytics, technology and data-driven decision making in the formation of a customer centered marketing and marketing communication strategy.
Prerequisites: BUS 223 and PSY 201
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