BUS 319 - Integrated Marketing Communication

(F,S)
Lecture Hours: 3
Lab Hours: 0
Credit Hours: 3

Integrated marketing communication promotion mixes and strategies, tactics and media to influence buyer behavior and brand equity with various markets. Application of marketing communication tools through the development of a promotional campaign with goals, core themes, designs, budgets and specifications.

Prerequisite: BUS 223 or BUS 337