2017-18 University Catalog 
    Sep 29, 2022  
2017-18 University Catalog [ARCHIVED CATALOG]

BUS 319 - Integrated Marketing Communication

Lecture Hours: 3
Lab Hours: 0
Credit Hours: 3

Integrated marketing communication promotion mixes and strategies, tactics and media to influence buyer behavior and brand equity with various markets. Application of marketing communication tools through the development of a promotional campaign with goals, core themes, designs, budgets and specifications.

Prerequisite: BUS 223  or BUS 337