2017-18 University Catalog 
    
    Apr 23, 2024  
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2017-18 University Catalog [ARCHIVED CATALOG]

BUS 337 - Principles of Health Care Marketing

(F,W,S)
Lecture Hours: 3
Lab Hours: 0
Credit Hours: 3

Fundamentals of health care marketing covering strategy, planning process, assessment, marketing actions, branding and evaluation.
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