2017-18 University Catalog 
    
    Sep 29, 2022  
2017-18 University Catalog [ARCHIVED CATALOG]

BUS 434 - Global Marketing


(S)
Lecture Hours: 3
Lab Hours: 0
Credit Hours: 3

Comprehensive study of global business issues that develop strategic visions for market entry in emerging and developed countries, analyzing financial and pricing considerations, evaluating strategies of export versus local manufacturing, developing a marketing program that demonstrates implementation of global business principles.

Prerequisites: BUS 223  and BUS 308