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Mar 29, 2024
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2017-18 University Catalog [ARCHIVED CATALOG]
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BUS 435 - Marketing III (S) Lecture Hours: 3 Lab Hours: 0 Credit Hours: 3
Marketing management strategies within a marketing centric business or organization, including the development of new products and services in response to market demands. Development of collaborative strategies in distribution, pricing and product/service mixes for new projects, services and line extensions.
Prerequisite: BUS 318
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