2017-18 University Catalog 
    
    Mar 29, 2024  
2017-18 University Catalog [ARCHIVED CATALOG]

BUS 435 - Marketing III


(S)
Lecture Hours: 3
Lab Hours: 0
Credit Hours: 3

Marketing management strategies within a marketing centric business or organization, including the development of new products and services in response to market demands. Development of collaborative strategies in distribution, pricing and product/service mixes for new projects, services and line extensions.

Prerequisite: BUS 318