BUS 326 - Sales and Sales Management

(F,S)
Lecture Hours: 3
Lab Hours: 0
Credit Hours: 3

This course introduces the student to the fundamentals of sales management. Topics include principles of selling, introduction to prospecting skills, application of pricing strategies and theory, pricing after sales service offering, developing a value proposition, sales/service territory identification and alignment to maximize total revenue opportunity and administration of sales personnel in diverse sales territories and developing sales programs.

Prerequisites: ACC 201 and BUS 223