2018-19 University Catalog 
    
    Mar 28, 2024  
2018-19 University Catalog [ARCHIVED CATALOG]

BUS 473 - Marketing Plan Development


(W,S)
Lecture Hours: 3
Lab Hours: 0
Credit Hours: 3

Development of an in-depth marketing plan for a local community business. All aspects of the plan will be covered in detail.

Prerequisites: BUS 223  and BUS 319