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May 02, 2024
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2018-19 University Catalog [ARCHIVED CATALOG]
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MIS 225 - Digital Marketing (F,S) Lecture Hours: 3 Lab Hours: 3 Credit Hours: 4
The role of the Internet and related technologies in modern business and e-commerce. Hands on course for creating dynamic web pages using cloud-based development platforms. Emphasizes both paid and owned digital marketing, search engine optimization, website analytics, and design principles to create effective marketing strategies.
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