Business, Marketing Option, BS

Print Degree Planner (opens a new window) |

The marketing option provides students with a broad business education and includes a strong emphasis in modern marketing concepts and practices. This degree option focuses on data-driven analytical skills sought by employers including social media and digital marketing. Students learn to analyze an organization’s activities to develop and implement a marketing strategy. Marketing graduates enjoy careers in advertising, marketing research, social media marketing, distribution, and sales.

Curriculum

Required courses and recommended terms during which they should be taken:

Freshman Year

Fall

BUS 215 - Principles of Management Credit Hours: 3
MATH 111 - College Algebra Credit Hours: 4
WRI 121 - English Composition Credit Hours: 4
Laboratory Science Elective Credit Hours: 4

Winter

BUS 223 - Marketing I Credit Hours: 3
ECO 201 - Principles of Microeconomics Credit Hours: 3
MIS 102 - Spreadsheet Software Lab Credit Hours: 1
PSY 201 - Psychology Credit Hours: 3
SPE 111 - Public Speaking Credit Hours: 4

Spring

ECO 202 - Principles of Macroeconomics Credit Hours: 3
MIS 206 - Intro to Mgmt Info Sys Credit Hours: 3
SPE 321 - Small Group/Team Comm Credit Hours: 3
WRI 227 - Technical Report Writing Credit Hours: 4
Humanities Elective Credit Hours: 3

Sophomore Year

Junior Year

Fall

BUS 319 - Integrated Marketing Comm. Credit Hours: 3
BUS 467 - Service Management Credit Hours: 3
GIS 207 - Seminar Credit Hours: 1
MGT 321 - Operations Management Credit Hours: 3
Elective Credit Hours: 3
Program Elective Credit Hours: 3

Winter

ACC 325 - Finance Credit Hours: 4
BUS 226 - Business Law Credit Hours: 3
BUS 307 - Seminar Credit Hours: 3
Communication Elective Credit Hours: 3
Program Elective Credit Hours: 3

Spring

BUS 390 - Applied Management Internship Credit Hours: 3
or
BUS Elective Credit Hours: 3
BUS 435 - Marketing III Credit Hours: 3
BUS 473 - Marketing Plan Development Credit Hours: 3
MGT 335 - Project Management Credit Hours: 3
Elective Credit Hours: 3

Senior Year

Fall

BUS 308 - Prin of International Business Credit Hours: 3
BUS 414 - Marketing Research Credit Hours: 3
or
BUS 457 - Business Research Methods II Credit Hours: 3
BUS 441 - Leadership I Credit Hours: 3
BUS 495 - Senior Project Proposal Credit Hours: 3
PSY 347 - Organizational Behavior Credit Hours: 3

Winter

ANTH 452 - Globalization Credit Hours: 3
BUS 356 - Business Presentations Credit Hours: 4
BUS 496 - Senior Project Credit Hours: 3
Elective Credit Hours: 3
Program Elective Credit Hours: 3

Spring

BUS 478 - Strategic Management Credit Hours: 3
BUS 497 - Senior Project Credit Hours: 3
Program Elective Credit Hours: 3
Program Elective Credit Hours: 3
Elective Credit Hours: 3

Program Electives

ACC 205 - Computerized Accounting Credit Hours: 4
ART 215 - Design Arts and Aesthetics Credit Hours: 3
ART 226 - Digital Photography Credit Hours: 3
ART 315 - Design Thinking Credit Hours: 3
BUS 107 - Seminar Credit Hours: 15
BUS 314 - Entrepreneurship I Credit Hours: 3
BUS 326 - Sales/Sales Management Credit Hours: 3
BUS 335 - Innovation & Entrepreneurship II Credit Hours: 3
BUS 390 - Applied Management Internship Credit Hours: 3
BUS 399 - Marketing Special Topics Credit Hours: 3
BUS 434 - Global Marketing Credit Hours: 3
BUS 447 - Controversial Issues in Mgmt Credit Hours: 3
COM 237 - Intro to Visual Communication Credit Hours: 3
COM 248 - Digital Media Production Credit Hours: 3
COM 256 - Public Relations Credit Hours: 3
COM 347 - Negotiation & Conflict Resol’n Credit Hours: 3
GIS 134 - Geographic Info Systems Credit Hours: 3
MGT 461 - Lean/Six Sigma Management I Credit Hours: 3
MGT 462 - Lean/Six Sigma Management II Credit Hours: 3
MGT 463 - Lean/Six Sigma Management III Credit Hours: 3
MIS 118 - Intro to Programming in C# Credit Hours: 4
MIS 334 - Business Analytics Credit Hours: 4
MIS 341 - Relational Database Design I Credit Hours: 4
MIS 344 - Business Intelligence Credit Hours: 3
MIS 446 - Data Mining Credit Hours: 3
WRI 350 - Documentation Develop Credit Hours: 3

Academic Catalog

Business, Marketing Option, BS

Curriculum

Freshman Year

Fall

Winter

Spring

Sophomore Year

Fall

Winter

Spring

Junior Year

Fall

Winter

Spring

Senior Year

Fall

Winter

Spring

Program Electives

Total for a B.S. in Business, Marketing Option: 182/183 Credit Hours