2022-23 University Catalog 
    
    Jun 13, 2024  
2022-23 University Catalog [ARCHIVED CATALOG]

Business, Marketing Option, BS


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The marketing option provides students with a broad business education and includes a strong emphasis in modern marketing concepts and practices. This degree option focuses on data-driven analytical skills sought by employers including social media and digital marketing. Students learn to analyze an organization’s activities to develop and implement a marketing strategy. Marketing graduates enjoy careers in advertising, marketing research, social media marketing, distribution, and sales.

Curriculum


Required courses and recommended terms during which they should be taken:

Freshman Year


Fall


Spring


Sophomore Year


Junior Year


Fall


Winter


Spring


Senior Year


Winter


Spring


Total for a B.S. in Business, Marketing Option: 182/183 Credit Hours


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