Business, Marketing Option, BS

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The marketing option provides students with a broad business education and includes a strong emphasis in modern marketing concepts and practices. This degree option focuses on data-driven analytical skills sought by employers including social media and digital marketing. Students learn to analyze an organization’s activities to develop and implement a marketing strategy. Marketing graduates enjoy careers in advertising, marketing research, social media marketing, distribution, and sales.

Curriculum

Required courses and recommended terms during which they should be taken:

Freshman Year

Sophomore Year

Fall

BA 211Z - Principles of Financial Accounting Credit Hours: 4
MATH 361 - Statistical Methods I Credit Hours: 4
MIS 113 - Intro to Database Systems Credit Hours: 3
or
MIS 275 - Intro to Relational Databases Credit Hours: 4
Humanities Elective Credit Hours: 3

Winter

BUS 256 - Graphic Design for Business Credit Hours: 3
BUS 318 - Marketing II Credit Hours: 3
BUS 349 - Human Resource Management I Credit Hours: 3
MATH 371 - Finite Math/Calc I Credit Hours: 4
PHIL 331 - Ethics in the Professions Credit Hours: 3
or
PHIL 342 - Business Ethics Credit Hours: 3

Spring

BA 213Z - Principles of Managerial Accounting Credit Hours: 4
BUS 456 - Business Research Methods Credit Hours: 3
MIS 225 - Business on the Internet Credit Hours: 4
MIS 375 - Decision Support Systems Credit Hours: 3

Junior Year

Fall

BUS 319 - Integrated Marketing Comm. Credit Hours: 3
BUS 467 - Service Management Credit Hours: 3
MGT 321 - Operations Management Credit Hours: 3
Program Elective Credit Hours: 3
GIS Seminar Credit Hours: 2

Winter

ACC 325 - Finance Credit Hours: 4
BUS 226 - Business Law Credit Hours: 3
Communication Elective Credit Hours: 3
Program Elective Credit Hours: 3
Elective Credit Hours: 3

Spring

BUS 390 - Applied Management Internship Credit Hours: 3
or
Business Elective Credit Hours: 3
BUS 435 - Marketing III Credit Hours: 3
BUS 473 - Marketing Plan Development Credit Hours: 3
MGT 335 - Project Management Credit Hours: 4
Elective Credit Hours: 3

Senior Year

Fall

BUS 308 - Prin of International Business Credit Hours: 3
BUS 441 - Leadership I Credit Hours: 3
BUS 457 - Business Research Methods II Credit Hours: 3
or
BUS 414 - Marketing Research Credit Hours: 3
BUS 480 - Capstone Experience Credit Hours: 4
PSY 347 - Organizational Behavior Credit Hours: 3

Winter

ANTH 452 - Globalization Credit Hours: 3
BUS 356 - Business Presentations Credit Hours: 4
BUS 480 - Capstone Experience Credit Hours: 4
Elective Credit Hours: 3
Elective Credit Hours: 3

Spring

BUS 478 - Strategic Management Credit Hours: 3
Program Elective Credit Hours: 3
Program Elective Credit Hours: 3
Program Elective Credit Hours: 3

Program Electives

ACC 205 - Computerized Accounting Credit Hours: 4
ART 215 - Design Arts and Aesthetics Credit Hours: 3
ART 226 - Digital Photography Credit Hours: 3
ART 315 - Design Thinking Credit Hours: 3
BUS 107 - Seminar Credit Hours: 15
BUS 314 - Entrepreneurship I Credit Hours: 3
BUS 326 - Sales/Sales Management Credit Hours: 3
BUS 335 - Entrepreneurship II Credit Hours: 3
BUS 390 - Applied Management Internship Credit Hours: 3
BUS 399 - Marketing Special Topics Credit Hours: 3
BUS 434 - Global Marketing Credit Hours: 3
BUS 447 - Controversial Issues in Mgmt Credit Hours: 3
COM 237 - Intro to Visual Communication Credit Hours: 3
COM 248 - Digital Media Production Credit Hours: 3
COM 256 - Public Relations Credit Hours: 3
COM 347 - Negotiation & Conflict Resol’n Credit Hours: 3
GIS 134 - Geographic Information Systems Credit Hours: 3
MGT 461 - Lean/Six Sigma Management I Credit Hours: 3
MGT 462 - Lean/Six Sigma Management II Credit Hours: 3
MGT 463 - Lean/Six Sigma Management III Credit Hours: 3
MIS 118 - Intro to Programming in C# Credit Hours: 4
MIS 334 - Business Analytics Credit Hours: 4
MIS 341 - Relational Database Design I Credit Hours: 4
MIS 344 - Business Intelligence Credit Hours: 3
MIS 446 - Data Mining Credit Hours: 3
WRI 350 - Documentation Develop Credit Hours: 3

Academic Catalog

Business, Marketing Option, BS

Curriculum

Freshman Year

Fall

Winter

Spring

Sophomore Year

Fall

Winter

Spring

Junior Year

Fall

Winter

Spring

Senior Year

Fall

Winter

Spring

Program Electives

Total for a B.S. in Business, Marketing Option: 182-183 Credit Hours