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Art |
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ART 207 - Seminar Lecture Hours: 6 Lab Hours: 0 Credit Hours: 6
(Hours to be arranged each term.)
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ART 210 - Beginning Sculpture Lecture Hours: 3 Lab Hours: 0 Credit Hours: 3
Introductory studio course in beginning sculpture, emphasizing basic materials and techniques.
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ART 215 - Design Arts and Aesthetics Lecture Hours: 3 Lab Hours: 0 Credit Hours: 3
Students learn how to think like designers through critical analysis of design principles, enabling them to differentiate between good and bad design as well as how to influence perception, increase appeal, and problem solve when designing.
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ART 220 - Basic Drawing Lecture Hours: 3 Lab Hours: 0 Credit Hours: 3
Designed for the student who has an interest in exploring the field of pictorial representation but has had, for a variety of reasons, little opportunity to do so.
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ART 226 - Digital Photography Lecture Hours: 3 Lab Hours: 0 Credit Hours: 3
Studio course in digital photography, studying and producing photographs. Focus on digital exposures, color, location, Photoshop techniques and issues in photography. Students must have the use of a digital SLR camera or a digital camera with manual settings.
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ART 280 - Introductory Painting Lecture Hours: 3 Lab Hours: 0 Credit Hours: 3
Offers an opportunity to study rendering in color by exposure to a study of color and color mixing, tones, and values with an introduction to acrylics, watercolors, and oils.
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ART 282 - Intro to Acrylic Painting Lecture Hours: 3 Lab Hours: 0 Credit Hours: 3
Introductory studio course with emphasis on basic materials and techniques in acrylic painting.
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ART 307 - Seminar Lecture Hours: 15 Lab Hours: 15 Credit Hours: 15
(Hours to be arranged each term.)
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ART 315 - Design Thinking Lecture Hours: 3 Lab Hours: 0 Credit Hours: 3
Students learn how to collaborate and tackle complex problems through creative design strategies, and develop an ability to define the problem, increase empathy, ideate and pitch their idea.
Prerequisite: Junior standing
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ART 407 - Seminar Lecture Hours: 6 Lab Hours: 0 Credit Hours: 6
(Hours to be arranged each term.)
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Biology |
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BIO 101 - Intro to Cell Biology Lecture Hours: 3 Lab Hours: 3 Credit Hours: 4
Introduction to cell biology, genetics, basic chemistry of living organisms, and the scientific method.
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BIO 102 - Diversity of Life Lecture Hours: 3 Lab Hours: 3 Credit Hours: 4
Evolution and phylogenetics among all major groups of living organisms, including bacteria, protists, fungi, plants and animals.
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BIO 103 - Intro to Human Anat & Phys Lecture Hours: 3 Lab Hours: 3 Credit Hours: 4
Basic human anatomy and physiology, including a survey of all major bodily systems. (Cannot be used for graduation credit by students who have taken BIO 231, BIO 232, and BIO 233).
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BIO 105 - Microbiology Lecture Hours: 3 Lab Hours: 3 Credit Hours: 4
Classification, morphology, reproduction, transmission, and control of micro-organisms causing disease in man. Laboratory practice in culturing methods, microscopic observation, and physical and chemical control.
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BIO 107 - Seminar Lecture Hours: 15 Lab Hours: 15 Credit Hours: 15
(Hours to be arranged each term.)
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BIO 109 - Intro to Medical Sciences Lecture Hours: 1 Lab Hours: 2 Credit Hours: 2
Survey of medical and health-related occupations, including biomedical sciences. Discussion of health care structure, private and public entities, the research community, and trends in health education and practice.
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BIO 135 - Prep for Human A&P Lecture Hours: 1 Lab Hours: 0 Credit Hours: 1
Study techniques for a science course are explored using examples of Human Anatomy and Physiology.
Corequisite: BIO 231
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BIO 200 - Medical Terminology Lecture Hours: 2 Lab Hours: 0 Credit Hours: 2
Basic structure of medical works including prefixes, suffixes, roots and combining forms. Correct spelling, pronunciation, and meaning of terms are stressed.
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BIO 205 - Nutrition Lecture Hours: 3 Lab Hours: 0 Credit Hours: 3
A study of the relationships of food and nutrition to health. An overview of the basic nutrition principles including the nutrients and how they function in the body, nutrient requirements, diet planning, and energy balance. Current topics and controversies are examined.
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BIO 207 - Seminar Lecture Hours: 6 Lab Hours: 6 Credit Hours: 6
(Hours to be arranged each term.)
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BIO 209 - Current Research Tpc Med Sci I Lecture Hours: 1 Lab Hours: 0 Credit Hours: 1
Introduces students to topics in medicine focusing on global health issues, infectious and chronic diseases. Projects in medical literature research, understanding scientific paper format, preparing techinical presentations and public speaking.
Prerequisite: Biology or Health Sciences major, or instructor consent
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BIO 211 - Principles of Biology Lecture Hours: 3 Lab Hours: 3 Credit Hours: 4
Principles of modern biology emphasizing form and function of multicellular plants, major invertebrate phyla, and general vertebrate morphology and physiology.
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BIO 212 - Principles of Biology Lecture Hours: 3 Lab Hours: 3 Credit Hours: 4
Principles of modern biology emphasizing evolution, ecology, population genetics, and behavior of organisms.
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BIO 213 - Principles of Biology Lecture Hours: 3 Lab Hours: 3 Credit Hours: 4
Principles of modern biology emphasizing the biochemical basis for life processes, cell structure, and function. Molecular genetics, cell reproduction, metabolism, and form and function of microorganisms.
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BIO 216 - Intro to Veterinary Medicine Lecture Hours: 3 Lab Hours: 3 Credit Hours: 4
Covers many aspects of animal health care and their impact society. Discussions cover husbandry, anatomy, preventive medicine, common diseases and behavioral problems of dogs, cats, horses and exotics. Some hands-on work with dogs, horses, and wildlife is included.
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BIO 220 - Cardiovascular Physiology Lecture Hours: 3 Lab Hours: 3 Credit Hours: 4
Application of principles of fluid dynamics to the human vascular system. Detailed considerations of cardiac function and its regulation, analysis of flow in arterial, venous and capillary systems, and integration of cardiovascular regulation.
Prerequisite: BIO 233
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BIO 226 - Intro to Wildlife Rehab Lecture Hours: 3 Lab Hours: 0 Credit Hours: 3
Principles of wildlife rehabilitation including state and federal laws, medical terminology, basic anatomy, natural history and diet, form and function, and euthanasia. Field captures, basic restraint, first aid, minimum housing requirements, and zoonotic diseases are also included.
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BIO 227 - Intro to Forensic Science Lecture Hours: 3 Lab Hours: 3 Credit Hours: 4
An entry level course exploring the methodologies and procedures utilized by crime scene investigators and forensic laboratories. Emphasis on crime scene investigation, recognition, documentation, and collecting of physical evidence. Laboratory exercises provide hands-on opportunities supplementing lecture topics.
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BIO 231 - Human Anatomy/Physiology I Lecture Hours: 3 Lab Hours: 3 Credit Hours: 4
Introduction to the systematic studies of human anatomy and physiology. Introduction to cytology and histology followed by the integumentary, skeletal, muscular and endocrine systems and the physiology of excitable tissues. The laboratory sessions emphasize human anatomy using models and human cadavers.
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BIO 232 - Human Anatomy/Physiology II Lecture Hours: 3 Lab Hours: 3 Credit Hours: 4
A continuation of the systematic study of human anatomy and physiology. The nervous, cardiovascular and immune systems are studied. The laboratory sessions emphasize human anatomy using models and human cadavers. Dissections and physiological experiments are conducted.
Prerequisite: BIO 231 with grade “C” or better
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BIO 233 - Human Anatomy/Physiology III Lecture Hours: 3 Lab Hours: 3 Credit Hours: 4
Conclusion of the sequence in human anatomy and physiology. Digestive, respiratory, renal and reproductive systems are examined. Metabolism, human genetics and development are also studied. Laboratory sessions emphasize physiological experiments and human anatomy using models and human cadavers.
Prerequisite: BIO 232 with grade “C” or better
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BIO 235 - Human Genetics Lecture Hours: 3 Lab Hours: 0 Credit Hours: 3
Genetic concepts using human examples, including the molecular and cellular basis of inheritance, patterns of inheritance, basic pedigree analysis, mutation, single-gene and polygenic diseases, and an introduction to genetic biotechnology.
Prerequisite: BIO 233
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BIO 247 - Forensic Anthropology Lecture Hours: 3 Lab Hours: 3 Credit Hours: 4
The morphological characteristics unique to the human skeleton that are used in establishing population demographics will be discussed and demonstrated. The laboratories are designed as hands-on experience applying the methodologies as presented in the lecture session.
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BIO 307 - Seminar Lecture Hours: 15 Lab Hours: 15 Credit Hours: 15
(Hours to be arranged each term.)
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BIO 313 - Botany Lecture Hours: 2 Lab Hours: 6 Credit Hours: 4
Introduction to classification and identification of vascular plants, emphasizing major plant families in California and Oregon; field and herbarium techniques. Weekend field trips required.
Prerequisites: BIO 211 and BIO 212
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BIO 326 - Parasitology Lecture Hours: 3 Lab Hours: 3 Credit Hours: 4
Parasitic infections of humans and animals (especially by protozoa and helminths). The course will cover parasite taxonomy, life cylces, epidemiology, clinical features, laboratory diagnosis, treatment and prevention. Students will practice various diagnostic techniques in the laboratory.
Prerequisite: BIO 105 or BIO 213 or BIO 233 , or instructor consent
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BIO 331 - Human Anatomy/Physiology I Lecture Hours: 3 Lab Hours: 6 Credit Hours: 5
An in-depth systematic study of human anatomy and physiology of the integumentary, skeletal, and muscular systems. Laboratories include histology, examination of human bones, cadaver dissection, computer-aided physiology studies and other hands-on activites.
Prerequisites: BIO 213 and CHE 223 , both with grade “C” or better Pre- or Corequisite: BIO 200 or instructor consent |
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BIO 332 - Human Anatomy/Physiology II Lecture Hours: 3 Lab Hours: 6 Credit Hours: 5
An in-depth systematic study of human anatomy and physiology of nervous, endocrine and cardiovascular systems. Laboratories will include histology, cadaver dissection, computer-aided physiology studies, and other hands-on activites.
Prerequisite: BIO 331 with grade “C” or better, or instructor consent
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BIO 333 - Human Anatomy/Physiology III Lecture Hours: 3 Lab Hours: 6 Credit Hours: 5
An in-depth systematic study of human anatomy and physiology of the lymphatic, respiratory, digestive, urinary and reproductive systems and an overview of embryology. Laboratories will include histology, cadaver dissection, computer-aided physiology studies, and other hands-on activities.
Prerequisite: BIO 332 with grade “C” or better, or instructor consent
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BIO 335 - Cross-Sectional Anatomy Lecture Hours: 3 Lab Hours: 0 Credit Hours: 3
Cross-sectional anatomy correlated with computer tomography, ultrasonography, and magnetic resonance imaging.
Prerequisite: BIO 233
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BIO 336 - Essentials of Pathophysiology Lecture Hours: 3 Lab Hours: 0 Credit Hours: 3
Study of dynamic aspects of disease process with emphasis on abnormal physiology. Detailed discussion of cellular alterations, normal immunology, neoplasia, inflammation, and alterations of the respiratory and skeletal systems, and Diabetes Mellitus.
Prerequisites: BIO 200 and BIO 233
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BIO 337 - Aquatic Ecology Lecture Hours: 3 Lab Hours: 3 Credit Hours: 4
Lotic and lentic ecosystems, hydrologic principles, processes and patterns of development, abiotic-bitoic interactions, aquatic organisms and trophic structures, nutrient cycles and eutrophication, effects of disturbance, bioassessment techniques, management and restoration case studies.
Prerequisite: BIO 212
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BIO 341 - Medical Genetics Lecture Hours: 3 Lab Hours: 0 Credit Hours: 3
Principles of heredity, chromosome mechanisms and molecular genetics applied to disease processes in humans. Review of case histories of selected inherited disorders. Discussion of genetic intervention therapies.
Prerequisite: BIO 213 or BIO 233 or instructor consent
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BIO 342 - Cell Biology Lecture Hours: 3 Lab Hours: 3 Credit Hours: 4
Organelle organization, protein sorting, cell signaling, cytoskeletal functions, cell division mechanics, and cell interactions in development and aging.
Prerequisite: BIO 211 and BIO 212 and BIO 213 , or instructor consent
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BIO 345 - Medical Microbiology Lecture Hours: 4 Lab Hours: 3 Credit Hours: 5
Mechanisms of pathogenicity and virulence relating to disease-causing viruses, bacteria, fungi, and other microorganisms. Host-parasite relationships and immunology, microbial physiology and genetics. Laboratory procedures and identification of selected bacteria and parasites.
Prerequisite: BIO 213 or BIO 233 or instructor consent
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BIO 346 - Pathophysiology I Lecture Hours: 3 Lab Hours: 0 Credit Hours: 3
Study of the dynamic aspects of the disease process with emphasis on abnormal physiology. Detailed discussion of cellular alterations, normal and abnormal immunology, neoplasia, inflammation, arteriosclerosis, hypertension, cardiac and vascular diseases.
Prerequisites: BIO 200 , and BIO 233 or BIO 333 with grade “C” or better, or instructor consent
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BIO 347 - Pathophysiology II Lecture Hours: 3 Lab Hours: 0 Credit Hours: 3
Study of the dynamic aspects of the disease process with emphasis on abnormal physiology. Detailed discussion of alterations of respiratory function, liver and digestive system, neurologic, urinary, musculoskeletal disorders, and Diabetes Mellitus.
Prerequisite: BIO 346 with grade “C” or better, or instructor consent
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BIO 352 - Developmental Biology Lecture Hours: 3 Lab Hours: 3 Credit Hours: 4
This course will explore the developmental processes of selected invertebrate and vertebrate groups. The event of gametogenesis, fertilization, gastrulation, neurulation, and post-embryonic development will be discussed. The role of differential gene expression in developmental pathways will be covered.
Prerequisite: BIO 211 and BIO 212 and BIO 213 , or instructor consent
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BIO 354 - Environmental Health Lecture Hours: 3 Lab Hours: 0 Credit Hours: 3
A multidisciplinary exploration of Environmental Health across scales from local to global including the history of public health and infrastructure and linkages between air and water quality, environmental psychology, environmental justice, epidemiology, toxicology, food production, waste, genetics, and climate change.
Prerequisite: BIO 211 or BIO 212 or instructor consent
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BIO 357 - Intro to Neuroscience Lecture Hours: 3 Lab Hours: 0 Credit Hours: 3
This is an introductory course covering the organization and function of the human nervous system to build a foundation of general knowledge in a neurobiology of such topics as sensory/motor systems, the brain and behaviours, the biological basis of brain development, and learning of memory.
Prerequisite:PSY 339 (PSY 339 is not needed if taken BIO 232 or BIO 332 ) Pre- or Corequisite: BIO 232 or BIO 332 |
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BIO 366 - Zoology Lecture Hours: 3 Lab Hours: 3 Credit Hours: 4
Organismal and integrative approach to the study of animal functional morphology, ecological physiology, behavior and interactions, development and evolution.
Prerequisites: BIO 211 and BIO 212
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BIO 367 - Plant Ecology Lecture Hours: 3 Lab Hours: 3 Credit Hours: 4
Overview of plant ecology including physiology, populations, communities, and ecosystems. Some topics covered are unique to plants, such as photosynthesis, and other topics, not necessarily unique to plants, emphasize the distinctive ways that plants deal with their environments. Weekend field trip required.
Prerequisites: BIO 211 and BIO 212
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BIO 375 - Cross Sectional Anatomy II Lecture Hours: 3 Lab Hours: 0 Credit Hours: 3
Continuation of cross section anatomy not including in BIO 335. This course covers MR images of the joints of the wrist, elbow, shoulder, ankle, knee, hip, thorax, spine and arterial system form the arch of the aorta to the Circle of Willis, as demonstrated by MRA.
Prerequisite: BIO 233
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BIO 377 - Wildlife Ecology Lecture Hours: 3 Lab Hours: 3 Credit Hours: 4
Fundamental concepts and applied methods in the study of wildlife populations. Focus on study design, habitat, and animal movements. Develop skills in wildlife data analysis, animal capture, marking and remote tracking.
Prerequisites: BIO 211 and BIO 212
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BIO 386 - Ornithology Lecture Hours: 3 Lab Hours: 3 Credit Hours: 4
Introduction to avian evolution, biology, ecology, and behavior with lab emphasis on the avian field studies and identification of birds Oregon and the Klamath region and skills and concepts for careers in wildlife and natural resources.
Prerequisites: BIO 211 or BIO 212 or instructor consent
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BIO 407 - Seminar Lecture Hours: 15 Lab Hours: 15 Credit Hours: 15
(Hours to be arranged each term.)
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BIO 409 - Crnt Rsch Tpcs in Med Sci II Lecture Hours: 2 Lab Hours: 0 Credit Hours: 2
A continuation of BIO 209 covering topics in medicine focusing on global health issues, infectious and chronic diseases. Projects in medical literature research, understanding scientific paper format, preparing techinical papers and presentations, and public speaking.
Prerequisite: BIO 209 or instructor consent
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BIO 426 - Evolutionary Biology Lecture Hours: 3 Lab Hours: 0 Credit Hours: 3
Principles of evolutionary science, including speciation, biogeography, biodiversity, population genetics, natural selection and coevolution.
Prerequisite: BIO 211 and BIO 212 and BIO 213 , or instructor consent
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BIO 434 - Data Analysis Methods Lecture Hours: 3 Lab Hours: 3 Credit Hours: 4
Fundamental principles of data analysis from field projects, data archives, and other sources. Analysis of variance, hypothesis testing, random processes. Regression and times series analysis. Discussion and practice of data visualization and presentation techniques.
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BIO 435 - Exercise Physiology Lecture Hours: 3 Lab Hours: 0 Credit Hours: 3
Physiological response to single bouts of exercise and longer term training, considering resistance and aerobic exercise effects on metabolism, skeletal muscle, the cardiovascular system, and the respiratory system. Additional applications of exercise and training in performance and human health.
Prerequisite: BIO 233 or BIO 333 or instructor consent
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BIO 436 - Immunology Lecture Hours: 3 Lab Hours: 3 Credit Hours: 4
Cellular and humoral immunology including innate immunity, acquired immunity, antibodies, anatomy of immune response, production of effectors, adversarial strategies during infection, immunodeficiency, and transplantation.
Prerequisite: BIO 213 or BIO 233 or instructor consent
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BIO 446 - Conservation Biology Lecture Hours: 3 Lab Hours: 0 Credit Hours: 3
Study of global patterns and threats to biodiversity. In-depth focus on ecosystem services, habitat fragmentation, design of conservation reserves, conservation funding and politics, and understanding and communicating of climate change.
Prerequisites: BIO 211 and BIO 212
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BIO 461 - Human Cadaver Dissection Lecture Hours: 0 Lab Hours: 3 Credit Hours: 1
Study of human anatomy utilizing cadaver dissection. Attention will be given to three-dimentional relationships of structures, appreciation of textural differences, and development of palpation skills. Recognition of pathologic abnormalities and individual variations will be investigated.
Prerequisites: BIO 233 or BIO 333 , and instructor consent
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BIO 462 - Human Cadaver Dissection Lecture Hours: 0 Lab Hours: 3 Credit Hours: 1
Study of human anatomy utilizing cadaver dissection. Attention will be give to three-dimentional relationships of structures, appreciation of textural differences, and development of palpation skills. Recognition of pathologic abnormalities and individual variations will be investigated.
Prerequisites: BIO 233 or BIO 333 , and instructor consent
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BIO 495 - Research Project in Biology Lecture Hours: 0 Lab Hours: 0 Credit Hours: Varies (1-4)
Supports student-initiated research projects in biological sciences. Topic and scope must be reviewed and accepted by a faculty advisor. May be repeated for up to nine total credits.
Prerequisite: Instructor consent
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Business |
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BUS 101 - Introduction to Business Lecture Hours: 3 Lab Hours: 0 Credit Hours: 3
An introductory course covering the basic aspects of business, marketing, management, production, accounting, and finance. Exploration of the various forms of business ownership. Examination of the role of business in the economy, and society. Discussion of cultural, ethical and current events, and trends affecting business. Exposure to the multiple career fields in the areas of business.
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BUS 107 - Seminar Lecture Hours: 15 Lab Hours: 15 Credit Hours: 15
(Hours to be arranged each term.)
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BUS 207 - Seminar Lecture Hours: 6 Lab Hours: 0 Credit Hours: 6
(Hours to be arranged each term.)
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BUS 215 - Principles of Management Lecture Hours: 3 Lab Hours: 0 Credit Hours: 3
Introduction to the history of management. Emphasis on the management functions of planning, organizing, directing and controlling; existing and emerging management theories, social responsibilities and business ethics. (Cannot be taken for graduation credit by students who have taken BUS 304 or BUS 317.)
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BUS 223 - Marketing I Lecture Hours: 3 Lab Hours: 0 Credit Hours: 3
Principles that drive the integration of the marketing mix (product, price, place, promotion) to meet the needs and wants of consumer and business markets. Function of market research and the study of market opportunities to grow and sustain organizations.
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BUS 226 - Business Law Lecture Hours: 3 Lab Hours: 0 Credit Hours: 3
The fundamentals of business law: the structure of federal and state courts and agencies, their decision processes; the legal structure of modern business organizations including closely and publicly held corporations, partnerships, limited partnerships, nonprofit corporations, sole proprietorships and limited liability companies; contract law; Uniform Commercial Code; tort law and its implications for business; administration law; and criminal law as it applies to business and industry.
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BUS 256 - Business Communications Lecture Hours: 2 Lab Hours: 3 Credit Hours: 3
Emphasis on effective content, structure, tone and visual format for both internal and external communication. Students will compose various commonly occuring business documents achieving effectiveness in design, organization, content, and style, applying current graphic design and visual-design principles.
Prerequisites: BUS 215 or BUS 223 , and WRI 122
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BUS 304 - Engineering Management Lecture Hours: 3 Lab Hours: 0 Credit Hours: 3
The engineering management process. The unique aspects of managing ‘knowledge workers.’ The manager’s role in planning, organizing, leading and controlling. Managing design and new products development, materials, and inventory. Organizational styles, structures, and policies. Human resource management for individuals and groups. (Cannot be taken for graduation credit by students who have taken BUS 215 or BUS 317.)
Prerequisite: Junior standing or instructor consent
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BUS 307 - Seminar Lecture Hours: 16 Lab Hours: 0 Credit Hours: 16
(Hours to be arranged each term.)
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BUS 308 - Prin of International Business Lecture Hours: 3 Lab Hours: 0 Credit Hours: 3
Introduction to international business fundamentals in the areas of cultural, ethical, legal and economic environments, international financial tools and instruments, international trade theory, manufacturing strategies, international supply chain management, country selection, exchange rate mechanics and international human resource management.
Prerequisite: WRI 121
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BUS 309 - Introduction to Tourism Lecture Hours: 3 Lab Hours: 0 Credit Hours: 3
Introduction to tourism industry. Topics include major components of tourism, service suppliers, travel, transportation, accommodations, food and beverage, attractions, entertainment, destinations, and impacts of tourism on society.
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BUS 313 - Health Care Systems & Policy Lecture Hours: 3 Lab Hours: 0 Credit Hours: 3
This course will explore the U.S. Health System focusing on its historical development, current configuration and possibly future direction. Included will be the study of health system development, key influencers, accessibility, financers, employers, government and insurers. Particular attention will be paid to the future direction of healthcare and what parts of the system are likely to change.
Prerequisite: WRI 227
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BUS 314 - Entrepreneurship I Lecture Hours: 3 Lab Hours: 0 Credit Hours: 3
Start-up concepts and models. Identification and assessment of the critical factors that lead to a successful start-up. Focus on small business idea generation and the analysis of market opportunities in B2C and B2B markets. Conduct a market and financial feasibility study.
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BUS 316 - Total Quality Health Care Lecture Hours: 3 Lab Hours: 0 Credit Hours: 3
The health care quality management process, contemporary issues and trends involved with quality control, organization structures, policies, human factors and teamwork.
Prerequisite: Junior standing
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BUS 317 - Health Care Management Lecture Hours: 3 Lab Hours: 0 Credit Hours: 3
The health care manager’s role in planning, organizing, leading, and controlling. Special emphasis on the unique and complex issues involved in health care management. Organizational structures. Strategic and operational planning. Health care finance and budgeting. The future of management. (Cannot be taken for graduation credit by students who have taken BUS 215 or BUS 304.)
Prerequisite: WRI 121
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BUS 318 - Marketing II Lecture Hours: 3 Lab Hours: 0 Credit Hours: 3
Advanced study markets with a focus on the motivation and behavioral characteristics of consumers. Study and apply analytics, technology and data-driven decision making in the formation of a customer-centered marketing and marketing communication strategy.
Prerequisites: BUS 223 and PSY 201
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BUS 319 - Integrated Marketing Comm. Lecture Hours: 3 Lab Hours: 0 Credit Hours: 3
Integrated marketing communication promotion mixes and strategies, tactics and media to influence buyer behavior and brand equity with various markets. Application of marketing communication tools through the development of a promotional campaign with goals, core themes, designs, budgets and specifications.
Prerequisite: BUS 223 or BUS 337
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BUS 325 - Finance Management Lecture Hours: 3 Lab Hours: 0 Credit Hours: 3
Basic issues and methodology of financial management. Emphasis placed on working capital management, sources of short-term and long-term funds, and optimal capitalization of the firm.
Prerequisites: BUS 215 and ACC 203
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BUS 326 - Sales/Sales Management Lecture Hours: 3 Lab Hours: 0 Credit Hours: 3
Fundamentals of selling products and services and sales management in various markets, buying behavior and processes, adaptive selling skills, establishing and selling the value proposition, role playing and sales simulations, after sale considerations and review of customer relationship management systems.
Prerequisites: ACC 201 and BUS 223
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BUS 328 - Health Care Accounting/Finance Lecture Hours: 3 Lab Hours: 0 Credit Hours: 3
General principles and application of managerial accounting in health care organizations. Theory and procedure in gathering cost data and their use in analyzing and controlling operation costs: job-order and process-cost systems. Revenue cycle, sources and system analysis of variance, cost effectiveness and managerial reporting are examined.
Prerequisite: ACC 201
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BUS 331 - Personal Finance Lecture Hours: 3 Lab Hours: 0 Credit Hours: 3
Introduction to the basic principles of personal financial planning and budgeting. Includes banking services, consumer credit, asset purchases, insurance, and the fundamentals of investments and retirement planning.
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BUS 335 - Entrepreneurship II Lecture Hours: 3 Lab Hours: 0 Credit Hours: 3
Complete a full marketing, financial and operational business plan for a new business venture. Students will learn and apply fundamental strategic decisions for small business entrepreneurs in all facets of starting, operating and growing a business.
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BUS 337 - Prin of Health Care Marketing Lecture Hours: 3 Lab Hours: 0 Credit Hours: 3
Fundamentals of health care marketing covering strategy, planning process, assessment, marketing actions, branding and evaluation.
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BUS 345 - Fraud Examination Lecture Hours: 3 Lab Hours: 0 Credit Hours: 3
Study of fraud and fraud investigative techniques. Topics include nature of fraud, types of fraud, fraud prevention, detection and investigation methods, and legal follow-up procedures.
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BUS 347 - Geography of Travel/Tourism Lecture Hours: 3 Lab Hours: 0 Credit Hours: 3
Study of those destinations around the world that are most important to travelers including the World-Heritage sites. Topics include fundamentals of geography, both physical and cultural, and major tourism destinations.
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BUS 349 - Human Resource Management I Lecture Hours: 3 Lab Hours: 0 Credit Hours: 3
Principles, theories and applications of HR management in the areas of strategy, workforce planning, employment law, job analysis, recruitment, selection, training, performance management and international HRM.
Prerequisite: BUS 215 or BUS 304 or BUS 317 or instructor consent
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BUS 350 - Hospitality Management Lecture Hours: 3 Lab Hours: 0 Credit Hours: 3
Study of management principles in the tourism and hospitality industry. Topics include managing growth and change in the hospitality industry, major functional areas in hotels and restaurants and the economic aspects of the industry.
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BUS 356 - Business Presentations Lecture Hours: 3 Lab Hours: 4 Credit Hours: 4
Design, preparation and delivery of effective business presentations. Emphasis on integration of skills in speech and digital communication software to deliver effective, informative and persuasive presentations in any business or organization.
Prerequisites: SPE 111 and WRI 122
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BUS 358 - Marketing Hospitality/Tourism Lecture Hours: 3 Lab Hours: 0 Credit Hours: 3
Study of marketing principles as they apply to the tourism and hospitality industry. Topics include marketing in strategic planning, the marketing environment, marketing information systems and marketing research, consumer buying behavior, market segmentation, product pricing, distribution channels, and internet marketing. (Cannot be taken for graduation credit by students who have taken BUS 399 Special Topics: Marketing Tourism).
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BUS 385 - Ecotourism Lecture Hours: 3 Lab Hours: 0 Credit Hours: 3
Study of sustainability principles as they apply to the tourism and hospitality industry. Topics include the ecotourism environment, the economic, sociological and cultural impacts of ecotourism, ecotourism as a business, and a world survey of ecotourism sites.
Prerequisite: WRI 121
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BUS 387 - International Human Res Mgmt Lecture Hours: 3 Lab Hours: 0 Credit Hours: 3
In-depth review of human resource selection, training for international assignments, managing the expatriate manager, compensation packages, repatriation training, women and dual-career couples, conflicting interests of parent company and host country and managing joint ventures.
Prerequisite: BUS 308
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BUS 390 - Applied Management Internship Lecture Hours: 0 Lab Hours: 9 Credit Hours: 3
This course provides credit for an approved internship related to the student’s program. Students work in a supervised setting where they receive training to develop career related skills while applying college learned theory.
Prerequisite: Instructor consent
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BUS 397 - Human Resource Management II Lecture Hours: 3 Lab Hours: 0 Credit Hours: 3
Principles, theories, and applications of HR management in the areas of compensation, benefits, safety, labor relations, employee rights and engagement.
Prerequisite: BUS 349
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BUS 399 - Marketing Special Topics Lecture Hours: 3 Lab Hours: 0 Credit Hours: 3
Concentrated areas of marketing will be taught on a rotating basis: business to business, hospitality and travel, entertainment and sports, high tech, direct marketing and public relations.
Prerequisite: BUS 223
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BUS 405 - Reading and Conference Lecture Hours: 6 Lab Hours: 0 Credit Hours: 6
(Hours to be arranged each term.)
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