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Sep 16, 2024
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2023-24 University Catalog [ARCHIVED CATALOG]
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BUS 318 - Marketing II Lecture Hours: 3 Lab Hours: 0 Credit Hours: 3
Advanced study markets with a focus on the motivation and behavioral characteristics of consumers. Study and apply analytics, technology and data-driven decision making in the formation of a customer-centered marketing and marketing communication strategy.
Prerequisites: BUS 223
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