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Oct 18, 2024
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2023-24 University Catalog [ARCHIVED CATALOG]
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BUS 319 - Integrated Marketing Comm. Lecture Hours: 3 Lab Hours: 0 Credit Hours: 3
Integrated marketing communication promotion mixes and strategies, tactics and media to influence buyer behavior and brand equity with various markets. Application of marketing communication tools through the development of a promotional campaign with goals, core themes, designs, budgets and specifications.
Prerequisite: BUS 223 or BUS 337
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