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Sep 07, 2024
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2023-24 University Catalog [ARCHIVED CATALOG]
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BUS 434 - Global Marketing Lecture Hours: 3 Lab Hours: 0 Credit Hours: 3
Comprehensive study of global business issues that develop strategic visions for market entry in emerging and developed countries, analyzing financial and pricing considerations, evaluating strategies of export versus local manufacturing, developing a marketing program that demonstrates implementation of global business principles.
Prerequisites: BUS 223 and BUS 308
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