2017-18 University Catalog 
    
    Sep 29, 2022  
2017-18 University Catalog [ARCHIVED CATALOG]

BUS 337 - Principles of Health Care Marketing


(F,W,S)
Lecture Hours: 3
Lab Hours: 0
Credit Hours: 3

Fundamentals of health care marketing covering strategy, planning process, assessment, marketing actions, branding and evaluation.