2017-18 University Catalog

Nov 24, 2024

2017-18 University Catalog [ARCHIVED CATALOG]

Business, Marketing Option, BS

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Graduation Requirements

Graduation requirements for the Bachelor of Science degree in Business include 181 credit hours for the Entrepreneurship/Small Business Management option, the Marketing option, and the Accounting option.

The marketing option provides students with a broad background in business management with a strong emphasis in modern marketing concepts and practices. Marketing graduates enjoy careers in management, advertising, research, consulting, distribution, sales and entrepreneurial enterprises. This program provides students with core management courses, in-depth business computer applications, detailed marketing courses, experience on individual and team projects, and preparation for entry into a master’s program.

Curriculum

Required courses and recommended terms during which they should be taken:

Freshman Year

Fall

BUS 101 - Introduction to Business Credit Hours: 3
MATH 111 - College Algebra Credit Hours: 4
PSY 201 - Psychology Credit Hours: 3
WRI 121 - English Composition Credit Hours: 3
Laboratory Science Elective Credit Hours: 4

Total: 17 Credit Hours

Winter

BUS 215 - Principles of Management Credit Hours: 3
ECO 201 - Principles of Microeconomics Credit Hours: 3
MIS 102 - Spreadsheet Lab Credit Hours: 1
SPE 111 - Public Speaking Credit Hours: 3
WRI 122 - Argumentative Writing Credit Hours: 3
Elective Credit Hours: 3

Total: 16 Credit Hours

Spring

ECO 202 - Principles of Macroeconomics Credit Hours: 3
MIS 206 - Introduction to Management Information Systems Credit Hours: 3
SPE 321 - Small Group and Team Communication Credit Hours: 3
WRI 227 - Technical Report Writing Credit Hours: 3
Humanities Elective Credit Hours: 3

Total: 15 Credit Hours

Sophomore Year

Fall

ACC 201 - Principles of Accounting I Credit Hours: 4
BUS 223 - Marketing I Credit Hours: 3
MATH 361 - Statistical Methods I Credit Hours: 4
MIS 113 - Introduction to Database Systems Credit Hours: 3

Total: 14 Credit Hours

Winter

BUS 256 - Business Communication Credit Hours: 3
BUS 318 - Marketing II Credit Hours: 3
BUS 349 - Human Resource Management I Credit Hours: 3
MATH 371 - Finite Mathematics and Calculus I Credit Hours: 4
PHIL 331 - Ethics in the Professions Credit Hours: 3
or
PHIL 342 - Business Ethics Credit Hours: 3

Total: 16 Credit Hours

Spring

ACC 203 - Principles of Managerial Accounting Credit Hours: 4
BUS 397 - Human Resource Management II Credit Hours: 3
MIS 225 - Business on the Internet Credit Hours: 4
Elective Credit Hours: 3

Total: 14 Credit Hours

Junior Year

Fall

BUS 319 - Integrated Marketing Communication Credit Hours: 3
BUS 356 - Business Presentations Credit Hours: 4
BUS 467 - Service Management Credit Hours: 3
MGT 321 - Operations Management I Credit Hours: 3
MIS 375 - Decision Support Systems Credit Hours: 3

Total: 16 Credit Hours

Winter

ACC 325 - Finance Credit Hours: 4
BUS 226 - Business Law Credit Hours: 3
BUS 326 - Sales and Sales Management Credit Hours: 3
Communication Elective Credit Hours: 3
Elective Credit Hours: 3

Total: 16 Credit Hours

Spring

BUS 435 - Marketing III Credit Hours: 3
BUS 456 - Business Research Methods Credit Hours: 3
BUS 473 - Marketing Plan Development Credit Hours: 3
MGT 335 - Project Management Credit Hours: 3
Elective Credit Hours: 3

Total: 15 Credit Hours

Senior Year

Fall

BUS 308 - Principles of International Business Credit Hours: 3
BUS 495 - Senior Project Proposal Credit Hours: 3
BUS 441 - Leadership I Credit Hours: 3
PSY 347 - Organizational Behavior Credit Hours: 3
Humanities Elective Credit Hours: 3

Total: 15 Credit Hours

Winter

ANTH 452 - Globalization Credit Hours: 3
BUS 447 - Controversial Issues in Management Credit Hours: 3
BUS 496 - Senior Project Credit Hours: 3
Elective Credit Hours: 3
Elective Credit Hours: 3

Academic Catalog

Business, Marketing Option, BS

Graduation Requirements

Curriculum

Freshman Year

Fall

Total: 17 Credit Hours

Winter

Total: 16 Credit Hours

Spring

Total: 15 Credit Hours

Sophomore Year

Fall

Total: 14 Credit Hours

Winter

Total: 16 Credit Hours

Spring

Total: 14 Credit Hours

Junior Year

Fall

Total: 16 Credit Hours

Winter

Total: 16 Credit Hours

Spring

Total: 15 Credit Hours

Senior Year

Fall

Total: 15 Credit Hours

Winter

Total: 15 Credit Hours

Spring

Total: 12 Credit Hours

Total for a B.S. in Business, Marketing Option: 181 Credit Hours