|
|
Sep 07, 2024
|
|
2023-24 University Catalog [ARCHIVED CATALOG]
|
BUS 435 - Marketing III Lecture Hours: 3 Lab Hours: 0 Credit Hours: 3
Management marketing strategies within a marketing centric business or organization, including the development of new products and services in response to market demands. Development of collaborative strategies in distribution, pricing and product/service mixes for new products, services and line extensions.
Prerequisite: BUS 318
|
|
|